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Featured Previous Live Session
February 19, 2015 Live Session
Bridging the Innovation Gap: Functional vs. Disruptive Packaging
Smart, hard-working packages can do so much more than just contain the product. They can assure you the product is fresh, make it easier to use, help eliminate waste, simplify dosing and even deliver entertainment. Can your packaging do that? Have you even considered all the possibilities? Mintel’s Viktorija Gnatoka has, and she’ll share examples from around the world that will get you thinking about every package you encounter: How can this package do more? How can it meet unimagined needs? How can it connect? Join Viktorija for this Live Session and envision your next smart, hard-working package. WATCH NOW
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