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Featured Live Session
November 24, 2015 Live Session
Private Label: Taking the Next Step in Packaging
Today’s shoppers are looking for value beyond price. As consumers have learned to believe in the basic quality of private label brands, smart retailers are using new packaging ideas that deliver deeper values that go beyond the basics. Join Jim Lucas, Principal of The Evanston Consulting Group, as he explores how products and packages can speak to wellness, simplicity, dependability, transparency and other values that encourage trial and foster enduring trust.
Tuesday, November 24, 2015 1-1:30 PM ET REGISTER TODAY
Thought leaders and other top marketers like Guy Kawasaki and David Aaker host monthly interactive webinars. Members receive automatic alerts about BrandSquare Live Sessions.