In this BrandSquare Live Session Nancy Duarte presents her book "Resonate" and talks about the reason for giving a presentation: to change people's minds, to persuade, to take action. At the core of Resonate is Nancy's thesis that all good presentations have a common structure. Great presentations start by establishing the current state of affairs or -what is.- Then, they make repeated contrasts between -what is- and -what could be.- Finally, great presentations end with a call to action, and a promise that new, greater things are possible.
Nancy Duarte is a communication expert who's been featured in several publications including Fortune, Forbes, and Fast Company. Her firm, Duarte, Inc., has created thousands of presentations for the world's top institutions, including Apple, Cisco, Facebook, GE, Google, TED, and the World Bank. She's also the author of Resonate, Slide:ology, the HBR Guide to Persuasive Presentations, and co-author of Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols.