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Structural Packaging 101: Insight Driven Innovation

Tim James | Senior Director of Structural Packaging and Innovation



The popularity of on-demand food delivery sites, like Seamless and Blue Apron, signal a shift in the way consumers approach meals. But these sites can deliver convenience at the expense of nutrition. Anthem worked with Chicago start-up Eat Pak’d, to design a modular packaging format that would get kids excited to eat a variety of fresh and nutritious foods. Join Tim James, Senior Director of Structural Packaging and Innovation, for a glimpse into how real world insights inspired his approach to functionality and optimized design.

About the Presenter:

Tim James is Senior Director of Structural Packaging and Innovation, at Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability to drive brand performance. Tim has been working in the product and industrial design industry for the last 15 years in London, Oslo and New York. He is an honors graduate in product design from Ravensbourne College of Design and Communication in Kent, England.


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