No consumer product is sold without interaction between the shopper and the visual brand. In this eye-opening Live Session, Brandimage Asia's managing director Craig Briggs asks, What is the danger of bad design? What are some design myths that are holding you back? Does it matter who dictates design for your brand? And what amazing tools are in the "Design Toolbox"? Every member of your brand team will benefit from this 30-minute webinar recorded on April 26, 2013.
Craig Briggs joined Brandimage in 2000 in Japan, and has been responsible for expanding the company’s mix of strategic design services across a growing network in Asia-Pacific. Prior to leading Brandimage Asia, Briggs spent 16 years working with McCann-Erickson Worldwide in North America and Asia. Briggs’ diverse portfolio of brand experience includes Danone, Coca-Cola, Cathay Pacific Airways, Nestle, Johnson & Johnson, Lotte Group, Chinese University Hong Kong, Godiva Chocolatier, Mandarin Oriental Hotels and Prudential.