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A Taste of Bourbon Branding: Telling Authentic Stories with Design

Don Childs | Chief Creative Officer

Brandimage North America


How do you create prestige for a new brand in a category that honors craft and tradition? How do you tap into the desire to explore and learn, leading consumers to top-shelf brands they’ll identify with and evangelize for a lifetime? Join Don Childs, Brandimage’s chief creative officer, for an intoxicating journey into the world of craft bourbon exploring the designs and stories that are introducing new brands and young consumers to an age-old heritage of quality.

About the Presenter:

Don Childs, chief creative officer of Brandimage North America, has over 25 years of experience creating award-winning, category-changing designs for companies such as P&G, KraftHeinz, 3M, Brown-Forman and Schwinn. Earning nearly 200 awards for design, including two gold CLIOs, Don believes design doesn’t just create value, but shapes culture and impacts lives. The Brandimage team helps companies in the areas of brand creation, brand revitalization and brand extension, resulting in branding and design programs that drive brand performance.




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