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SmartLabel Technology for Shopper Empowerment and Trust

Jim Flannery | Senior Executive Vice President

Grocery Manufacturers Association

 

Today’s consumers are demanding more information about the food, beverage, personal care and household products they buy. Now you can give them all the information they want where and when they need it — in the aisles of any store, anytime.

The new SmartLabel™ initiative provides complete information about ingredients, nutrition, allergens, social and environmental compliance programs, usage instructions and more. To get the information they want, shoppers can scan the label with their smartphones, do a simple online search, or call a toll-free number. More than thirty major CPG manufacturers and retailers have already signed on to the initiative. Should you?

About the Presenter:

Join Jim Flannery, senior executive vice president, at Grocery Manufacturers Association, to learn more about SmartLabel™ technology and how it answers the need for complete and trusted product information on demand.

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