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How to Build Brands in the Age of Redefinition

Nanda Sibol | Director of Creative Services

IDL Worldwide


Worldwide, the events of the past several years have forced us to re-think what makes life good and to forge an approach to solving the world’s challenges. At Anthem, we see 2014 as a time of renewed possibilities and a unique opportunity for marketers and brand-builders to create solutions with fresh eyes and a clean slate. She will discuss:

  • Why does 2014 usher in an Age of Redefinition?

  • What are consumers valuing today?

  • What do they seek from brands?

About the Presenter:

Nanda Sibol has over 15 years’ experience in strategy consulting, market research, brand marketing and general management. At Anthem, she’s worked on a variety of strategic assignments encompassing portfolio strategy, consumer insights, naming, brand architecture and brand positioning for CPG and retail clients like Avery, Safeway, Central Garden & Pet, 7-Eleven and Pulmuone. Ms. Sibol has an MBA from the Kellogg Graduate School of Management and a B.S. from Brown University.




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