Worldwide, the events of the past several years have forced us to re-think what makes life good and to forge an approach to solving the world’s challenges. At Anthem, we see 2014 as a time of renewed possibilities and a unique opportunity for marketers and brand-builders to create solutions with fresh eyes and a clean slate. She will discuss:
Why does 2014 usher in an Age of Redefinition?
What are consumers valuing today?
What do they seek from brands?
Nanda Sibol has over 15 years’ experience in strategy consulting, market research, brand marketing and general management. At Anthem, she’s worked on a variety of strategic assignments encompassing portfolio strategy, consumer insights, naming, brand architecture and brand positioning for CPG and retail clients like Avery, Safeway, Central Garden & Pet, 7-Eleven and Pulmuone. Ms. Sibol has an MBA from the Kellogg Graduate School of Management and a B.S. from Brown University.