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Redefining Customer Expectations: 5 Trends for 2017

Maxwell Luthy | Director of Trends and Insights



Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate. Join Maxwell Luthy, Director of Trends and Insights at TrendWatching, for a sneak peek at tomorrow’s consumer landscape today!

About the Presenter:

Maxwell is the head of our North America office and an accomplished keynote speaker who delivers trend presentations at conferences around the world. Events include TMRE, Asian Marketing Congress and Cisco Live!, internal keynotes include Google and Levi’s.

Maxwell has facilitated innovation workshops for the WWF, Samsung, the Dubai government and 3M. He has compiled bespoke research for clients including Walt Disney Imagineering, American Express, McDonald’s, eBay and Intel.

Maxwell began his career in a London advertising agency, he founded a record label, and was a jury wrangler for Cannes Lions International Festival of Creativity. He has a degree in Economics & History from Bristol University.

As the former Global Director of tw:in (TrendWatching’s spotter network), he hosted meetups in Istanbul, Johannesburg and Paris, and worked with students at Parsons School of Design, London Metropolitan University and Cass Business School.



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