The need for objective, measurable KPIs on brand development activities is more critical than ever. These can change the value perception of strategic design in your organization, evolve your organization's response and help you get more value from your agency partners. In this BrandSquare Live Session, Carol Best will explain why KPIs are so critical for traditionally subjective activities like brand and design strategy.
SGK’s Carol Best has fifteen years of expertise in brand strategy and client management in the development and stewardship of some of the world’s best-known brands. She specializes in articulating clear, insightful strategies to help leading marketers strengthen their agency partnerships and brand portfolios, improve brand performance and empower brand management support. Before joining SGK, Carol worked with Interbrand (New York and Cincinnati), where she helped build a strategy department to service Procter & Gamble and was part of the firm’s innovation team.
Best’s roster of clients includes: P&G, Walmart, The Coca-Cola Company, CVS/pharmacy, Unilever, Petco, 7-Eleven, Dole, Safeway, Kellogg, Tesco, Revlon, A&P, Colgate-Palmolive, True Value, Jose Cuervo, Walgreens, Nestlé, and Campbell's.
She holds a B.S. in Economics and Marketing from The Wharton School of Business at the University of Pennsylvania.