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Make the Australian Country of Origin Labeling Legislation Work for Your Brand

Paul Haggett | Business Development Manager



Do you know what “Grown in,” “Produced in” and “Made in” Australia mean under this new legislation? Do you have a plan in place to comply with Australia’s newly passed “Country of Origin” labeling legislation? How will your business interpret this legislation and safeguard your products and brands from costly incorrect labeling and potential negative consumer attention? With less than 22 months to go until compliance is mandatory, and many Australian producers holding inventory of packaging materials for more than 12 months, what is your plan to avoid costly packaging & labeling inventory right-offs?

About the Presenter:

Paul Haggett is the ANZ Director of Business Development for Schawk, a global provider of pre-media and graphic supply chain solutions that protect brand equities and make brands more profitable. A 30-year veteran of the Australian printing and packaging industry, Paul has experience in all aspects of the graphic supply chain. From working with creative agencies to navigate the complexities of all print disciplines to ensure creative intent is delivered to the shelf, through to executing challenging re-branding projects across multiple pack formats, print vendors and geographies, Paul understands the importance of bringing together all stakeholders on an initiative like CoOL to ensure success.




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