On-Demand Webinars
Marketing webinars on the topics you want, when you want them.

How to Successfully Implement SmartLabel™

Michael T. Fox | Director of Client Solutions



All brands will be affected by SmartLabel™ — the largest connected pack initiative. Learn how to leverage the technology to enhance brand loyalty, increase purchases and more.

In this webinar, you’ll learn:

  • How to avoid costly rework and duplication during implementation

  • How it operationally impacts the supply chain

  • How to approach it as part of a marketing strategy

About the Presenter:

Michael Fox, director of client solutions at SGK, brings 8+ years of experience effecting organizational change with Theory of Constraints and Lean/Six Sigma methodologies. He has a broad-based technical background in system and industrial engineering and product lifecycle management. His projects with SGK include finding workflow efficiencies that benefit world-class brands such as Procter & Gamble, ConAgra, Nike and Heinz.


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