Achieving color consistency in consumer packaging across SKUs, substrates, channels and countries makes a considerable impact on a brand owner’s top line. But, with disjointed views and non-standardized processes between brand owners, premedia and print suppliers, companies often struggle to meet the same print quality goals.
Learn how brands are using ColorDrive expert services and open, web-based print quality tools to standardize print quality and drive clear expectations across the supply chain:
Set specifications that align with print quality goals
Make objective decisions with real-time insight
Align all supply chain partners toward continuous improvement
Marc Levine is the Director of Enterprise Print Quality program at Schawk, a global provider of pre-media and print quality management solutions that protect brand equities to make brands more profitable. Through Marc's 20 years in the industry, he has worked for and with several technology and services companies, helping to drive better practices and higher print performance in multiple print verticals. In his current role, Marc is focused on packaging — helping brands optimize their packaging color on shelf and produce a more consistent and durable brand equity. He also manages a team of experts focused on implementing best practices and standardization. Schawk is an SGK company. SGK is a Matthews International company.