On-Demand Webinars
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Key Strategies for Winning at the Digital Shelf

Uma Kannappan and Bruce Levinson | Global Product Director, e-Content and Vice President, Client Engagement



“By 2022, e-commerce will claim an average 10 percent of all CPG sales,” according to the data analytics firm IRI. “CPG companies can seize this growth opportunity, but the industry will need to evolve in order to excel.” Ensure that your brand is optimized for the digital shelf in order to capture a bigger slice of this growing e-commerce pie.

In this webinar you’ll learn:

  • What consumers and retailers want and how to deliver on their expectations

  • How to improve search rankings, ratings and reviews to drive product discovery and engagement

  • How to convert shoppers with rich, high-quality content across channels

About the Presenters:

Uma Kannappan brings over 20 years of experience in developing and implementing marketing, digital and e-commerce strategies and technologies to create omnichannel customer engagement. Her experience includes working extensively with clients in various industries and sectors, including consumer products, retail and technology. She has also worked with industry bodies like The Consumer Goods Forum on thought leadership around how CPG manufacturers and retailers can collaborate to create mutual value, foster innovation and drive growth.

Bruce Levinson has been managing, supporting and growing many of the world’s most famous brands for more than 20 years, both as a client and an agency partner. In his current role, he consults with blue-chip CPG and retail companies to accelerate their brand growth and optimize their marketing spend. A classically trained CPG marketer with international experience, Bruce is obsessed by strategies designed to generate new consumer demand in a marketplace transformed by new possibilities.



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