Today’s packaging is under stress like never before. Precious real estate must not only be devoted to capturing the emotions of the consumer in the aisle, but also address new and competing demands for digital connectivity. Logan will explore new possibilities for digitally empowered packaging that ensures better consumer engagement now and, better yet, a brand advantage in the future.
Larry Logan enjoys more than 30 years’ success in marketing and creativity, repeatedly developing brands that become the industry leaders in their respective markets. Prior to his position with the creators of the Digimarc Barcode, Logan developed a storied career as a creative director and marketing heavyweight for companies such as Agio, Playboy, WebMD, among others, and has been profiled in such publications as The Wall Street Journal, Advertising Age, and The New York Times. The World Brand Congress has selected him as among its 100 Most Influential Global Marketing Leaders.