Marketing is about anticipating change. The strategists at Anthem have identified nine 2013 trends that will set the stage for 2014 — for shoppers, consumers and marketers like you. How are businesses leveraging "unused capacity" in surprising ways? How are consumers rethinking mindfulness, intimacy and craft? Are you overlooking male consumers? What's up with "binge viewing"? This intriguing BrandSquare Live Session will highlight these topics and more from the 2013 issues of Anthem Sightings. Setting the Stage for 2014 is hosted by noted presenter Kathy Oneto, VP of Brand Strategy at Anthem.
Kathy Oneto is Vice President of Brand Strategy at Anthem Worldwide, where she leads client and brand engagements across a range of industries from consumer packaged goods to retail to technology. Oneto created and edits Anthem’s quarterly Sightings report, which provides inspiring observations from around the globe. She frequently writes and speaks on branding and marketing issues, as well as the topic of women. Some of her past presentations have included “Brand Building: Alive, Well and Absolutely Essential,” “Brand Relevance in A Changing World,” and “Today’s Women: Newfound Power, Persistent Expectations,” a featured address at the 2012 M2W®: Marketing to Women conference. Oneto graduated from the University of Virginia with a B.S. in Commerce and has an MBA from UC Berkeley’s Haas School of Business.