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Transparency and Choice: Winning With Today's Consumers

Jenny Zegler | Associate Director

Mintel Food & Drink

 

Learn how to inspire confidence in your brand by taking advantage of two leading consumer trends: Full Disclosure and Self-Fulfilling Practices.

In this webinar, you’ll learn:

  • The trends in rising claims — such as ethical and organic — as distrust increases from consumers who want reassurance about food and drink

  • How technology is enhancing transparency from supply chains and blockchains so that consumers feel more trusting

  • How providing healthy and indulgent options connect with consumers empowered with their self-care and emotional-care choices

About the Presenter:

Associate Director Jenny Zegler is the dedicated trends analyst on the Mintel Food & Drink platform, blending Mintel Trends expertise with food and drink-specific topics such as health and wellness, formulation, sustainability and retail innovation. In addition to monthly trend analysis, Jenny has led Mintel’s Global Food & Drink Trends project since 2015.

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