When bringing your marketing strategy and creative in-house, learn which areas are best balanced with external expertise.
In this webinar, you’ll learn:
Why in-house agencies need a partner to help manage complexity and growth
How the reality-checks and alternative viewpoints of a traditional agency can strengthen your brand
Common challenges shared by our listeners in the Q&A portion
As Director of Client Engagement at Anthem, Eleanor is responsible for managing the agency’s client relationships and ensuring that the partnerships are healthy and productive — always driving towards new ways for a client’s brand to engage with consumers in a continually evolving marketplace.
With over 15 years of experience shaping her current role, Eleanor finds that one of the most rewarding parts of her job is uncovering the common ground between the desires of her clients and Anthem’s creative team, as that process typically lands on unexpected creative and strategic business solutions that will resonate with today’s consumer.