Learn how two key trends — “Total Wellbeing” and “Social Isolation” — are predicted to shape the global consumer landscape in 2019.
In this webinar, you’ll learn:
How consumers are seeking solutions that complement their personal health across all aspects of life — from food and beauty to home
Three recommendations on how to reach mindful consumers, and how technology and personalization fit into their self-care rituals
How brands can take action on global trends and find opportunities to socially connect on a community level
Gabi Lieberman leads research, strategy and the development of content for the Trends and Social Media Research departments across the Americas. Under her guidance, social media teams turn millions of digital conversations into actionable guidance for brands using Mintel’s suite of expert market data and analysis to identify exciting trends.
With a decade of experience in social media and consumer research, Gabi finds joy in guiding brands on how to make content more impactful, and consumer experiences more fulfilling. Before coming to Mintel, Gabi worked as a researcher for Crain’s Chicago Business; there she helped establish the newspaper’s social media foundation.