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What Women Really Want from Health and Wellness

Kathy Oneto | Vice President of Brand Strategy

Anthem

 

Health & Wellness: how do women define it? What do they feel motivated — or obligated — to do about it? And how do their feelings vary across Millennials, Gen Xers and Baby Boomers? Kathy Oneto conducted extensive original research, and the results are eye-opening. Her Live Session will discuss:

  • Women's attitudes about categories like food, personal care and beauty, and health

  • Which brands are in favor today and why

  • How your brand can become a partner to women in leading stronger, healthier lives

About the Presenter:

Kathy Oneto is Vice President of Brand Strategy at Anthem Worldwide, where she leads client and brand engagements across a range of industries from consumer packaged goods to retail to technology. Kathy frequently writes and speaks on the topic of women, having published a white paper, “Today’s Women: Newfound Power, Persistent Expectations” and spoken this year at the M2W®: Marketing to Women Conference. Kathy graduated from the University of Virginia with a BS in Commerce and has an MBA from UC Berkeley’s Haas School of Business.

http://www.anthemww.com/

 

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